The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later.
Is a diamond truly forever?
Diamonds do not last forever. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. Diamond (the stuff in wedding rings) and graphite (the stuff in pencils) are both crystalline forms of pure carbon.
Can diamond rust?
At about 763° Celsius (1,405° Fahrenheit), however, diamonds oxidize. … Oxygen is a major part of our atmosphere, and substances oxidize all around us, all the time. Rust, for instance, is an example of the oxidation of iron.
What Jewellery lasts forever?
Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is Forever.
Why are diamonds a girl’s best friend?
Diamonds, the most popular gemstone, are also the symbol for steadfast love. A girl’s best friend finds symbolic expression in the idea of the diamond. … “A diamond is forever,” so say those advertisements for diamonds, the female being quietly embraced by the man she is either engaged or married to.
Are diamonds really worthless?
Diamonds are intrinsically worthless: Former De Beers chairman (and billionaire) Nicky Oppenheimer once succinctly explained, “diamonds are intrinsically worthless.” Diamonds aren’t forever: They actually decay, faster than most rocks.
What is the symbolic meaning of a diamond?
Diamond meaning associations
Diamonds are associated with strength, love and health. As we have uncovered, throughout history, diamonds have been worn by leaders or power figures to symbolise strength and invincibility. Diamonds have also been associated with good health and represent long life and good heart health.
Do diamonds melt in lava?
To put it simply, a diamond cannot melt in lava, because the melting point of a diamond is around 4500 °C (at a pressure of 100 kilobars) and lava can only be as hot as about 1200 °C.
Can you burn a diamond?
Yes, diamond can be burned. … Pure diamond consists only of carbon atoms bonded into a dense, strong crystal lattice, so diamond can also undergo carbon combustion. In fact, Antoine Lavoisier first determined that diamond is made out of carbon by burning it and showing that the combustion product was carbon dioxide.
Can diamond Be Broken?
More information on diamonds. Diamonds are the most popular choice for engagement and wedding rings because they are almost indestructible, meaning it is nearly impossible to break a diamond. … To do any damage to a diamond, it would take a major blow or hard impact.